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Undergraduate & Graduate Dates to Remember*

Fall Term 2009

August 26-30 Wolfpack Welcome
August 31 Classes begin
September 4
Add deadline
October 30 Last day to withdraw & last day
to apply for graduation
December 11 Last day of classes
December 12-18 Final Exams

Spring Term 2010

January 8 New Student Orientation
January 11 Classes begin
January 15 Add deadline
March 12 Last day to withdraw & last day to apply for graduation
April 28 Last day of classes
April 30 - May 6 Final Exams
May 8 Commencement - all colleges

*College of Law dates on Law Bulletin


The purpose of the marketing major is to provide students with a fundamental understanding of the marketing process and how this process integrates with the other functional areas of business. Emphasis is placed on application of key strategic marketing concepts within various environments under various conditions. Students should appreciate the implications that marketing decisions have on a firm’s internal and external constituencies.


  • Graduates will have a knowledge of current marketing practices and concepts.
  • Graduates will be able to apply strategic marketing concepts in a realistic or simulated environment.
  • Graduates will be able to plan and evaluate systems for customer input before, during, and after production and distribution of a product or service.
  • Graduates will be able to construct a coordinated marketing plan that shows the ability to assess the competitive environment and integrate all the marketing mix areas.
  • Graduates will have developed a value structure to judge the implications of their marketing strategies on the internal and external constituencies of a firm.


All marketing majors must take the following sequence of courses:

MKT B330 International Marketing
MKT B340 Promotions Management
MKT B390 Consumer Analysis + Research
MKT B450 Advanced Marketing Strategy
MKT B### Marketing Electives 6
  Business Electives 6
Total Credits in Major 24
Total Credits in Degree 120


Course + Elective Descriptions

Common Curriculum Requirements

Business Adjunct Requirements

Business Core Requirements